Type any domain. No account and nothing to install.
In a few seconds you get an overall score, section scores and the five fixes that matter most, each with plain advice.
Run the AI visibility check to see whether ChatGPT, Perplexity, Claude and Gemini recommend you for the questions your customers ask.
More than 50 checks in ten groups. Every item is marked passed, needs work or failed, with a short note on how to fix it.
Titles, descriptions, H1 and heading structure, canonical tags and language.
How much real text the page has, image alt text and keyword consistency.
Status codes, noindex, robots.txt, XML sitemap, 404 handling, redirects and hreflang.
Internal linking, a broken-link sample and links without readable text.
HTTPS, redirects, HSTS, security headers and mixed content.
Server response time, page weight, compression, HTTP/2 and Core Web Vitals.
Viewport setup and touch icons for phones.
Open Graph and X/Twitter cards so shared links look right.
JSON-LD validity and Organization or LocalBusiness markup.
llms.txt, AI crawler access, entity consistency, FAQ content and answer-first copy.
More people now ask an AI assistant instead of scrolling search results: "best butcher near me", "which SEO tool should I use". The assistant searches the web, reads a handful of sources and names a few businesses. If you are not one of them, you are invisible for that question.
Classic SEO still matters, because assistants lean on pages that rank. GEO adds a few things on top: a clear, consistent description of who you are, structured data, being listed and reviewed on the sites assistants trust, and content that answers questions in the first lines.
Find out whether AI assistants suggest you when someone nearby asks for what you sell, and what the businesses that do get named have in common.
Run a quick audit before a sales call, share the report link or PDF with a client, and re-scan after the work is done to show what changed.
Catch the problems that quietly cost traffic: a stray noindex, a blocked crawler, missing schema, a slow server, broken links.
It loads your page the way a search engine or AI crawler would and checks titles and descriptions, headings, content, links, indexability, robots.txt and sitemaps, HTTPS and security headers, speed signals, mobile setup, social previews, structured data and AI search readiness such as llms.txt and AI crawler access.
GEO is the work of making your business easy for AI assistants like ChatGPT, Perplexity, Claude and Gemini to understand, trust and recommend. It overlaps with SEO, but it leans more on clear facts about who you are, consistent listings and reviews, and pages that answer questions directly.
We read your homepage to work out what you offer and where, write the questions a real customer would ask without using your name, and put them to several AI assistants that search the web. Then we show whether you were mentioned, where you ranked in the answer, whether your site was cited and which competitors came up instead.
Yes. The SEO report is free and needs no account. The AI visibility check is also free, with a small daily limit per visitor because every check sends real questions to AI providers.
AI assistants pull live search results and write a new answer every time, so mentions move around. Read the results as a snapshot of how visible you are right now and look for patterns across questions and assistants rather than one answer.
No. The score measures technical and on-page issues you control. Rankings and AI recommendations also depend on your reputation, reviews, links and competition. Fixing what the report flags removes obstacles; it does not replace good content and real customers.
We store the finished report so you can share it and come back to it. We only read publicly available pages, the same ones any visitor or search engine can see.
Smart SEO Scanner is a Justin Zwick project. See all projects. Last updated .